Happy 4th of July! Hope you are all going to take some time today to hang out with friends and drink a well deserved spritz (just maybe sans flag print apparel and plz keep your pups inside – psa over). Okay, so I’ve been off the radar for a little while. A long while. I missed you guys! I didn’t mean to disappear for such a long time, but the last few months were a big learning experience and I’m excited to share everything with you.

First of all – I just got back from two weeks in French Polynesia and it was insane. Trip of a lifetime, hands down. It also forced me to go san wifi and cell for 16 days which I haven’t done in probably 10 years. Even when I was in an African village I was on wifi. But being on tiny islands in the middle of the South Pacific can force you to unplug, and in reality, I really needed it. The trip was just beyond and I’ll do a full recap post here soon. But first I want to touch on something more important…

I built Sweet Success Society upon the idea of finding your passion and purpose and turning that into a career and life that you absolutely love. I believe in that wholeheartedly and it’s my mission, but during the first part of this year I was slooowly drifting away from my core beliefs without really realizing it. It’s like when all the sudden you’ve gained 10 pounds and your pants are painfully tight but you don’t remember gaining the first pound or all the ones after. All of the sudden it dawned on me how far from my vision of my life I was. Ugh, I was miserable. I was working a contract job in a high level position that was insanely stressful and I was seriously waking up feeling like I was going to throw up before I had to check my email. I say that like it was a long time ago but even on the plane back from Tahiti I was in a full state of panic about my phone service turning back on. Really I was just trying to get through the 3 month contract so I could move on to the generous, big opportunity job offer that I got from an incredible entrepreneur that I ride horses with.

Was that offer really the fix though? I really thought so, you guys. It pays a lot and is mostly self managed, plus I’d be working for a really cool guy building businesses that are in my wheelhouse of expertise. After months of literal crying over work scenarios followed by two weeks in the most laid back, beautiful place on earth though, I had some life epiphanies. I don’t want to hold anything back from you guys, ever….I’m all about being honest here because let’s face it: no one is perfect, and if we share our struggles with each other, maybe we can help each other out on the bumpy (but exciting!) road to success.

The truth is I was chasing the money and security of working an ‘important’ job with financial security.

Basically the opposite of what I want.

There’s nothing wrong with the concept at all and it’s perfect for a lot of people, but it’s not me. I’ve always craved entrepreneurship, self-made financial stability, unlimited room for growth, creativity, community, and autonomy. That’s why I started this blog: with the ambition to grow the brand exponentially and make it my full time, long term career. I had to come to terms with the fact that it’s absolutely fucking terrifying sometimes to see your dreams through.

After a lot of thinking/writing stuff down/freaking out and some long talks with my husband, I finally realized where I’m at: I’ve been taking these ‘great’ jobs because I have been a) afraid to take the leap with my own business and b) attached to the security of having an important title and a reliable paycheck.

Not anymore.

I’ve always been an entrepreneur at heart. I’m not cut out for a 9 – 5, I like to create my own path, and I thrive on change. I’ve also poured my heart and soul into building this brand from the ground up for over 5 years. It was always comfortable while it was in the development stages to have it be a ‘side hustle’ while I was working in tv, marketing, etc. Now that it’s at the stage where it’s ready to thrive and grow into the influential community it’s meant to be, I’m kind of terrified to make the leap from side hustle to full time life hustle. But that’s what life is all about: taking risks and creating your own version of success. My husband and I decided that it’s just gotta happen: I’m quitting the contract position, turning down the epic job offer (which is so scary), and embracing the unknown by jumping head first into running my own company, full time. I was surprised he was so into the idea, but he basically was like ‘listen, you are a stress case right now and miserable, and you have this amazing brand that makes you happy….just do that and make it happen’. The income isn’t guaranteed, there’s a team that relies on me, and the future is TBD. But you know what? I have this amazing community (you guys) and 4 incredible teammates to support me, a vision for big things, and the work ethic and passion to make it happen. It’s still not easy though, but what good things are? We’ve built it this far, which is a huge accomplishment. I have no doubt that as a team of badass women we have every ability to take on the world and make an impact.

Thank you all for your support throughout the evolution of this brand. You guys are what make it tick and the why behind my dream of building this into an empire to inspire women everywhere and create an unapologetic community of driven, smart, funny, awesome babes. What chances have you taken in life/work/career and what did they lead to, good or bad? Let’s swap stories in the comments.

Author: ErinLane

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3 thoughts on “Diving Into Scary Stuff & Taking Risks (and Happy 4th!)

  1. What a great blog post Erin! Yes! Take the opportunity by the horns and run with it! You go girl! It takes a couple of weeks of unplugging and introspection to realise your dreams! It did for us too! Can’t wait to read your Tahiti Blog!

    Posted on July 5, 2017 at 7:43 am
  2. Erin,
    You are an inspiration and so incredibly amazing! It is so brave to take that leap head first in to you passion, while most rely on the “safer” option. If everyone did what you are doing, the world would be a lot happier and less money hungry. You are brilliant and I know that you will get to exactly where you need to be, and enjoy the ride along the way while evoking determination in others! Love your blog and so happy you enjoyed your honeymoon!

    Posted on July 6, 2017 at 3:24 pm
  3. You’re inspiring girlfriend! I needed to read that!

    Posted on July 27, 2017 at 8:35 am